What term is used to describe the process of using behavior modification techniques?

The term that describes the process of using behavior modification techniques is behavior therapy. Behavior therapy focuses on the principles of learning to bring about a change in behavior; it employs techniques such as reinforcement, conditioning, and desensitization to modify undesirable behaviors or develop new ones.

This approach is grounded in the idea that behaviors can be learned or unlearned through systematic interventions. It is widely used in various contexts, including animal training, where specific behaviors are encouraged or discouraged using consistent methods. Cognition is not typically the primary focus of behavior therapy, which distinguishes it from cognitive therapy that emphasizes changing thought patterns rather than behaviors directly. Understanding this distinction highlights the relevance of behavior therapy as a systematic approach to altering behavior through tailored techniques.